Websites are already the most cost-effective way to market your business. Think about it, your product is seen by a worldwide audience, you can change your content everyday, you can monitor and interact with your customers and of course sell directly to them, immediately. The Internet is experiencing hyper-growth giving you bigger target audiences and even greater potential. Compare this to traditional forms of promotion - expensive printing costs, limited information that can't be updated, slow information delivery, finite target markets, limited response mechanisms and poor accountability/marketing intelligence. Once your company has a website, you will begin to see its potential as a sales and marketing tool and also as a vehicle for providing leading edge customer service. This enables your customers to search, sample and buy products immediately, access account details, product information and email customer support services.